Swiss Nautical Heritage Campaign

As we continue to explore the rich diversity of Swiss heritage, we have turned our attention to an unexpected yet fascinating chapter: Switzerland's nautical history.

Though often overlooked, the country's pristine lakes and waterways have played a significant role in shaping its culture and identity. This unique connection to water is a major inspiration and has motivated us to design timeless and versatile pieces that embody both luxury and functionality. This campaign introduces Val Mont Lac's vision of Swiss Nautical Heritage while presenting pieces that tell a story, one of outdoor exploration, craftsmanship, and enduring style.

As a landlocked country, Switzerland may not typically be associated with any nautical tradition, however, it has a rich nautical heritage that revolves around its many lakes, rivers, and long-standing relationship with inland water navigation. Although Switzerland has no coastline, its history with water and boats is deeply connected to its geography and culture.

This expression refers to Switzerland's abundant water resources, thanks to its numerous lakes, rivers, and glaciers, which are the source of many major European rivers such as the Rhine or Rhône. Switzerland, being located at the heart of Europe and in the Alps, plays a crucial role in supplying fresh water to surrounding countries, much like a "water tower" storing and distributing water.

As mentioned above, Switzerland is home to many large lakes, including Lake Geneva, Lake Zurich, Lake Lucerne, and Lake Constance, among others. These lakes have been crucial for trade, transportation, and leisure for centuries. Historically, boats were used for the transport of goods and people, linking Swiss cities and towns before the extensive road and rail networks.

The 19th century saw a golden age of steamships in Switzerland, with paddle steamers revolutionizing travel and tourism on major lakes. Meanwhile, Switzerland’s rivers, especially the Rhine, became crucial for trade, linking the country to international markets. Swiss architecture and art also reflect this maritime influence, with harbors, historic boat houses, and lakeside hotels serving as reminders of the deep country’s connection to its waters.

Today, Switzerland's lakes and rivers remain central to its identity, with a thriving culture of yachting, water sports, and scenic boat cruises. Highly inspirational, these nautical traditions have played a major role into shaping Val Mont Lac's identity. As a result, it was only natural to pay homage by introducing timeless and versatile pieces that combine luxury and functionality.

Photographer: Anthony Brown